An object of pride, the fulfilment of desire, an enchanting heirloom: a stunning piece of jewellery is worth so much more than its physical value. Our emotions are often entwined with every trinket we own: be it a romantic first-anniversary gift or a parting gift from your beloved grandmom. Times have changed, as has the importance of gold, diamond and platinum jewellery. Today, jewellery is not just an accessory, it is an investment.

Headed by Mr A V Jose, Jos Alukkas is one of the leading jewellery groups in South India. The group, founded in 1964, has grown under the efficient leadership of Mr. Jos Alukka. His sons - Mr. Varghese Alukka, Mr. Paul J. Alukka and Mr. John Alukka-are the Managing Directors of the group, which now boasts branches across India and outside the country as well.

Jos Alukkas Jewellery has the distinction of being the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold.

The concept of a gold supermarket, hitherto unheard of in Kerala, was also introduced by Jos Alukkas. This elevated the experience of gold shopping into a pleasurable pursuit and spoilt the customers with choice. Jos Alukkas wooed customers with an enviable collection of traditional and contemporary trends, and an equally riveting ambience to match.