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The Glittering History of Platinum Jewellery in India

Spanning thousands of years, India’s diverse jewellery history remains unmatched. Although gold and diamonds have been the mainstays of jewellery, another valuable metal has become a favourite among modern Indian shoppers. The journey of platinum jewellery in India is an enthralling story of luxury, novelty, and cultural adaptation. From platinum rings to platinum necklaces, platinum jewellery is one of the most versatile metals you can shop. Let us delve into the spellbinding history of platinum jewellery! 

The Global History of Platinum Jewellery 

Before delving into the history of platinum jewellery in India, it’s essential to know the emergence of platinum jewellery in foreign nations. Platinum is one of the world’s rarest and most expensive metals; pre-Columbian South Americans are said to be its discoverers. However, the metal didn’t gain any recognition until the 18th century. The Spanish people called the metal platina, which translates to little silver in Spain, as they look like the white metal silver. But, in contrast to silver, platinum is immensely valuable and can be deemed to be its purity, strength, durability, and rarity. Initially, the application of platinum ranged from laboratory equipment to weaponry manufacturing. But, by 1870, the metal had stepped into the world of luxury, becoming a favourite of the elite in Europe. Platinum jewellery is the ideal backdrop to diamonds and gemstones, resulting in its acceptance in fine jewellery making. 

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Introduction of Platinum in India 

The emergence of platinum jewellery in India can be traced back to the 1900s, with the power of luxury brands across the world and the impact of the Monarchs of the United Kingdom. India’s wealthy class started to prefer platinum as jewellery. But platinum jewellery prevailed to be a niche product, whereas gold and silver jewellery kept outshining owing to their cultural significance. In contrast to the developed nations, where the rarest precious metal became the epitome of wealth and sophistication, the initial reception of platinum jewellery was low-key. Gold was the undisputed king of metals due to its religious connections and usage in important ceremonies. As opposed to this, platinum was the exact opposite, without any traditional or cultural value. Rather, it was regarded as an unfamiliar and exotic metal. 

 The Gradual Rise of Platinum Jewellery in the 1950s 

The 1950s saw the surge of platinum jewellery in India. After the freedom struggle bore fruit in India, the tastes of Indians evolved, although gold prevailed to rule the jewellery market. But the rising impact of western culture, especially in cities, started to create a space for platinum. Platinum jewellery was widely popular among the elite. Brides and grooms desiring to break away from the gold-wearing customs and preferred engagement rings and bands crafted out of platinum. 

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Modernity Taking Hold After the 1970s 

The 1970s and beyond marked a period of transformation in the Indian jewellery market, where platinum jewellery started to become prominent. It was during this period that India’s liberalisation occurred that impacted customer behaviour. The urban youth sought products that resonated with their aspirations and personalities. Platinum jewellery is well aligned with this paradigm. Its luxurious prestige, unmatched allure, and strength make it a go-to metal for men and women looking to make a statement without the extravagance of the yellow metal. The connection of platinum jewellery to opulence, long-lasting character, and a love symbol makes it a preferred choice as wedding jewellery. Platinum jewellery coming to the spotlight was eased by the efforts of the Platinum Guild International, an organisation with a commitment to market platinum far and wide. 

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Contribution of the PGI to the Exponential Growth of Platinum Jewellery 

The PGI has been instrumental in the widespread acceptance of platinum jewellery in India. An organisation instituted in 1975, their aim was to create, boost, and amplify the demand for platinum jewellery across the world. Understanding the potential of India as a market, the organisation initiated many marketing campaigns to educate audiences about the rare metal and to uplift it as a prime choice of contemporary and luxury jewellery. To advance its goals, the organisation collaborated with leading jewellery designers and jewellers, implemented certification that verifies the authenticity and purity of platinum jewellery, and conducted marketing campaigns that brought into the spotlight the rare qualities of platinum, like its longevity, uniqueness, and sheen. All these tactics had gone a long way in gaining customer trust and awareness and set the stage for the metal to be a popular pick in the Indian market.

Also Read: How to Style Diamond Jewellery for That Party-Ready Glam 

Platinum as a Symbol of Modern Luxury in the 2000s 

The 2000s saw the fortification of platinum in the Indian jewellery market. Distinct from gold, customers who valued innovation, individuality, and understated elegance found platinum irresistible. The popularity of the metal was strikingly apparent in the wedding jewellery category. Platinum became the preferred metal for occasions that call for celebrations, such as engagements, weddings, and more, becoming a symbol of love and commitment.

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Platinum love bands became the new normal and resonated with the youth who wanted to express their love in a modern way. Its appeal was further boosted as its preference soared, especially among people with sensitive skin, as the metal has hypoallergenic properties. Customers can even choose to shop for platinum jewellery online and do customization. Further contributing to its success was the flexibility of customization. When combined with other stones, such as diamonds, the subtle shade of the metal allowed the stone to take the spotlight, further making it an appealing choice among customers.  

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Cultural adaptation and acceptance 

If there’s one thing that sets the stage for platinum’s success in the country, it’s its ability to embrace and harmonise with the country’s deep cultural heritage. Although the metal lacks the deep-rooted cultural importance of gold, it has seamlessly integrated into the contemporary Indian lifestyle. Platinum jewellery complements the yellow metal counterpart and is not a replacement.  

To illustrate, for South Indian weddings where a bridal trousseau can’t do without gold jewellery, the choice of metal for engagement and wedding rings is platinum. This allows for a symphony of tradition and contemporary that satisfies the preferences of the youth and old.  Moreover, the popularity of platinum days of love, which focus on the significance of turning points in a relationship, has entrenched platinum further into our culture. All these have connected the metal to major milestones of life, making it something that’s desirable and easily obtainable. 

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What the Future Holds for Platinum Jewellery in India 

Currently, platinum jewellery has a wide fan base, especially popular in urban areas. It’s not just a favourite among the elite but also accessible to a broader range of customers due to the unique designs and a wide variety of price points. It has turned out to be the go-to choice of the younger generation and working professionals in India.  The demand for platinum soars, influenced by its connection to modernity, luxury, and status. The jewellery market has also undergone the introduction of innovative trends like platinum jewellery for women, such as platinum earrings, platinum rings, and platinum pendants, that accommodate the rising need for women’s luxury accessories. 

Buy – Platinum Men’s Collections

From the Annals of History to Your Collection, Our Platinum Jewellery for Women Make Every Moment Timeless

Experience the unmatched charm of our platinum jewellery, where elegance meets rarity. As a perfect pick of people who want to break away from the conventional choices, our platinum jewellery online is a versatile choice that you can’t go wrong with. Celebrated for their unmatched sturdiness, investing in platinum charms means you have something that lasts for generations. Our assortment reflects exquisite craftsmanship and design. Level up your jewellery collection with the unmatched luxury of platinum and make unforgettable memories with pieces that reflect elegance and permanence. 

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A Golden Beginning
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When he steps away from numbers and strategies, Varghese finds solace in books, particularly those by John Grisham, and enjoys holidaying in Europe.  Paul J. Alukka Entering the industry at 22, he quickly carved a niche for himself. Paul led the gold and diamond divisions with a focus on quality and innovation. Paul is not just a business leader, he ensures every customer fully understands and values their investment. As gratifying as their success has been, he knows their true success comes from the unwavering loyalty of their patrons.  Outside of business,  he is a passionate foodie and travel enthusiast. He loves to explore, and South Africa is his favourite getaway destination. When it’s time to relax, you might catch him watching the epic drama Sholay or rewatching the survival tale of Cast Away. John Alukka Marketing is not just a profession for John Alukka - it’s his calling. He knows that in today’s rapidly changing world, a brand must be more than a name; it needs to be an experience, a story, a movement. An astute student of modernization, he has been instrumental in augmenting the Jos Alukkas brand and realigning its approach to selling to meet the prevailing necessities of the times. He believes in making the brand seen, heard, and talked about—and that’s exactly what he has done. John's dedication to branding and PR has made Jos Alukkas a well-known name, spreading its message of purity and quality worldwide. To John, the customers are the true heroes of their story. “I am obliged to our customers for contributing in a big way to our resounding success,” he says with heartfelt sincerity. John’s interests reflect his well-rounded personality. He is a die-hard James Bond fan. He also has a deep appreciation for fast cars, thrillers, and adventure. 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Some relations are truly made in gold, as they say - Jos Alukkas continues to strengthen these bonds with every masterpiece.
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Why Gold Nose Pins are Perfect for Everyday!
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They are often associated with rites of passage, marital status, and even social status. In many communities, wearing a gold nose pin is a mark of her beauty and womanhood. Nose piercings are decorative but are associated with health and astrological beliefs. Ayurveda suggests that the left nostril can help relieve menstrual pain and enhance reproductive health. Acupuncture practices also connect nose piercings with stimulating pressure points for improved well-being.  Gold nose pins have been an important part of jewellery collections since the beginning of time due to their aesthetic beauty and even the cultural and symbol importance. The reason they are so fascinating is because they give any outfit some character, whether you be dressing to the nines for a special occasion or keeping a standard outfit on a normal day. Why Choose Gold Nose Pins for Daily Wear? Durability and Longevity: Gold is known for its durability. So it's a reliable choice for everyday wear. Gold doesn’t tarnish or rust, which ensures that your nose pin maintains its shine and beauty over time. Hypoallergenic Properties: Gold is hypoallergenic. It does not irritate the skin or causes adverse reactions. Also it is suitable for sensitive skin. A golden nose pin reduces the chance of irritation or allergy, allowing long and persistent comfortable use.  Versatile Style Options: Nose pins are available in diverse designs. Simple stud types to elegant hoops and traditional floral designs. Whether you prefer minimalistic studs, traditional floral designs, or intricate patterns, there is definitely a gold or diamond nose pin that suits your style.  Some popular designs include: Classy pattern 5 cent Diamond Nose pin Buy Now Floral motif 4 cent Diamond Nose pin Buy Now Radiant Bloom 2 cent Diamond Nose pin Buy Now Diamond Nose pin Buy Now Butterfly Style 4 cent Diamond Nose pin Buy Now Ring Style 7 cent Diamond Nose pin, & more! Cultural and Emotional Significance: For many, wearing a nose pin is more than just a fashion statement! It is about embracing tradition and self-expression. In Indian culture, nose pins are often associated with marital status, elegance, and spiritual beliefs. Easy Maintenance: The best part is that gold jewellery nose pins are easy to maintain. Unlike artificial jewellery, nose pins do not demand frequent polishing or complicated maintenance routines.  Perfect for All Occasions: Nose pins are ideal for wearing with both casual and formal otfits.Whether you are off to office or a festive celebration, they enhance your look without overdoing it. Trending Gold Nose Pin Designs for 2025 Minimalist Gold Studs: Gold studs are here to stay with their effortless elegance. Ideal for a modest but classy look. Floral and Nature-Inspired Designs: Graceful and timeless, delicately designed flower nose pins that mimic nature are highly preferred. Traditional Hoops: Gold hoops are one of those classic staples that will never go out of style. These combine tradition with a modern twist and can be accessorized with ethnic as well as modern outfits. Diamond-Embedded Gold Nose Pins: If you want a touch of sparkle, diamond-studded gold nose-pins are just right for you. Their subtle sheen adds a touch of elegance. It makes them a stylish upgrade from your everyday look. Clip-On Nose Pins: Ideal for non-pierced nose pin lovers who prefer to wear nose jewellery without piercing. It allows everyone the opportunity to adorn themselves with stylish nose jewellery. Tips to Style Gold Nose Pins Keep It Minimal for Daily Wear: Choose understated gold studs or little hoops that complement, rather than compete with, your natural beauty. Pair with Statement Earrings: Style your nose pin with statement earrings on festive day to create an elegant look. Match with Your Outfit: Select gold nose pins with designs that match the color and style of your outfit. It will enhance and elevate your overall appearance. How To Clean Your Nose Piercing, Gently And Effectively Nose piercing care is very important for the healing process and to prevent getting an infection. Here’s a straightforward and simple step by step guide to properly maintaining your piercing and keeping it clean and healthy. Step 1: Wash Your Hands The first and most important thing you should do, before even touching your piercing, is wash your hands with antibacterial soap. This is the most important step to prevent depositing harmful bacteria into the region. Step 2: Prepare a Saline Solution Saline solution is your main tool in cleaning piercings. You can purchase saline at the store. Or you can make your own out of 1/4 teaspoon of non-iodized sea salt to 8 ounces of distilled water. Ensure that the water is lukewarm – not hot, not cold. Step 3: Soak a Cotton Ball or Pad Dip a clean cotton ball or pad into the saline solution. Step 4: Clean the Piercing Gently Take cotton ball or pad which is soaked in a saline solution and hold it on your nose piercing and keep it there for few minutes till the solution gets soaked into the area. This softens any crust or debris around the piercing, so you can clean that out more easily. You can also gently clean the inner wall of your nostril, using a clean cotton swab and saline solution. Step 5: Remove Any Debris Once soaked, you can also gently wipe away any crust or buildup around the piercing with a clean cotton swab or your fingers. Just make sure not to rub or irritate the area. Step 6: Rinse the Piercing After cleaning, rinse the piercing with warm water to get rid of any residual saline solution or debris. Step 7: Pat Dry with a Clean Tissue Using a clean, disposable tissue or paper towel, gently pat the area dry.  Step 8: Clean Twice Daily Do this cleaning twice a day — once in the morning, and once before bed. Nose piercings generally take anywhere from 6 to 8 weeks to heal completely, although actual healing times can vary. Additional tips for a smooth healing process Don’t Use Harsh Products: Avoid alcohol, hydrogen peroxide and ointments, as these can irritate your skin and delay healing. Be Cautious with Makeup: Avoid getting makeup and skin care products on, or near, the piercing area. Watch for Signs of Infection: Seek professional piercer or medical professional immediately if you see a constant redness/pain as well as swelling or discoloration. Final Thoughts Nose pins are a classic piece of art that will blend easily with elegance, tradition and modern styles. They are the optimum option for everyday wear as they will last longer, they are not harmful to the skin, and they have versatile designs. The reason for their market popularity is, they are culturally relevant, timeless, durable, and versatile. From sleek and subtle to ornate and elaborate, gold nose pins can elevate an any look and turn heads in an instant. Gold nose pins will never stop shining as both a symbol of jewellery and a fashion statement. Effortlessly versatile, gold nose pins blend seamlessly with every trend, adding a touch of timeless beauty to your style! Lightweight, stylish, and timeless—gold nose pins are the perfect accessory for daily wear! Pair them effortlessly with gold bangles, gold earrings, gold rings, gold chains, and more to elevate your everyday elegance. Shop now at Jos Alukkas and embrace the beauty of gold!
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