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Key Factors to Consider When Buying Gold Jewelry for the First Time

For Indians, gold jewellery is both a valuable asset and a beloved fashion accessory. We are literally spoilt for choices, which makes us overwhelmed and confused. Here at Jos Alukkas, we understand that. If you’re a first-time buyer of gold jewellery, it seems like a big deal for you. From delicate gold bracelet to chunky gold necklace, there are many important factors you should be mindful of before making a gold investment. Before taking the plunge, there are a whole lot of things, such as purity, hallmarks, certification, and other things to consider. With these insights, you will be equipped to make a wise investment.

The Jewellery Type

When you have 100s and 1000s of choices before you, you may feel confused on which jewellery piece to buy. Although you may change your end decision after seeing the jewellery, you must devote some time to figure out what you exactly want. Take a peek into your existing jewellery collection to get an idea of what you have. Looking to add something that goes well with your existing jewellery? Or want something unique? What do you love to wear? What’s your taste in dressing? Are you looking for jewellery specific to any occasion? In that case, it’s a good idea to keep an eye on the latest trends and fashions. If you want to check out trendy and fashionable jewellery designs right from where you’re, then there’s no better option than online jewellery websites like Jos Alukkas Online! 

Buy – Gold Necklaces

Understanding Purity

Start your shopping journey by understanding the purity of gold you’re interested in. The hallmark on jewellery is the best indicator of the purity of gold. A hallmark reflects the gold content of the jewellery piece. There are 3 symbols in the BIS hallmark of gold jewellery: the BIS mark, purity grade, and HUID number. The Bureau of Indian Standards certifies and hallmarks gold jewellery. It’s important to shop BIS-certified jewellery only. If you want to shop for gold bangles, then be sure to check the BIS stamp in your jewellery. 

Buy – Gold Earrings

Understanding Basics

Once you understand checking a BIS hallmark, do you know how to decipher it? Gold jewellery stamped with a hallmark as mentioned above contains a particular number carved with the BIS stamp. The purity is usually expressed in karats or K. For example, 24kt gold bangles contain 100% gold without any other metals mixed in them. But pure gold is often alloyed with other metals, as it is soft and malleable. Whereas 22-kt gold anklets contain 91.6% gold and other metals mixed with it. 18-karat gold jewellery contains 75% pure gold.

Buy – Gold Ring

Double-check the Price

Double-checking the price of gold jewellery is equally important as checking for hallmarking in it. Gold purity directly influences its value. The current market rate determines the price of gold jewellery, which fluctuates with each day. The daily bullion rates are made visible by Indian jewellery stores. If you want to know the gold rates, then deduct its purity level from the bullion price. If a gold ring is what you need, then check the rate of the day and plan your purchase. 

Embrace your love for gold, but approach it with caution and ample preparation. Being mindful of the above factors ensures you get the most value from your investment. 

Buy – Gold Bangles

Colour of Your Jewellery

Not that fond of yellow gold? Then you have other attractive options to choose from as well! One option is white gold, made by combining gold with other white metals, and they bear resemblance to platinum. Its light grey colour with a white, luminous sheen is perfect to elevate your minimal look. If you’re looking to buy a gold ring or gold bracelet, then white gold is your best bet. The second option is rose gold. It’s usually crafted by mixing gold and copper. It has a combination of different colours—red, white, and golden yellow. Rose gold jewellery is enough for nailing a modern and graceful look. 

Buy – Gold Pendant

Making Charges

 It’s common to add making charges to the cost of gold when pricing their jewellery and coins. The cost of gold jewellery is determined by the labour and intricacy of the design. Therefore, be ready to pay a price 8–10% more than the real price of your jewellery. Are you looking to make an investment in gold? Then, look for gold coins or gold bars. As their design is less complex, gold coins and bars are less costly than gold jewellery. It prevents you from spending extra on making charges.  

Buy – Gold Bracelets

Buy Back Policy

Many jewellery stores accept buybacks that allow customers to replace their outdated jewellery pieces with new ones. Even though the price of gold jewellery doesn’t change, you will need to pay the making charges to the jeweller. Gold prices are calculated on the date you exchange them, based on the current price. No matter the date you exchange gold, the return you will get is determined by the prevailing gold price. Therefore, while choosing gold jewellery, the buyback policy offered by the jewellery store is equally important. It’s essential to familiarise yourself with their buy-back policy. However, the buyback options are unavailable in the case of banks. 


Buy – Gold Chains

Gold Scheme

Almost all jewellers offer gold schemes that help you invest in gold. Gold jewellery purchases are made straightforward and inexpensive with gold schemes. It’s similar to having a monthly savings plan; in the end, you can choose to buy gold jewellery. A majority of schemes involve saving a fixed amount every month for a fixed time period. When the scheme matures, you can buy gold jewellery of equivalent value. You can benefit from special discounts based on the amount you deposit. Saving a fixed amount every month makes the process systematic and easier for you to buy the gold jewellery of your dreams. Imagine buying gold anklets after saving for a year!

Buy – Gold Anklets

Finally, Choose Something That Complements Your Vibe

Now that you know the purity, pricing, colour, and other aspects of gold jewellery, what matters most is your personal preferences. Your choice of jewellery can make or break your look. Jewellery has the power to make you look confident and elegant. Therefore, it’s important to invest in jewellery that makes you look gorgeous, and levelling yourself up is essential. Discover jewellery that complements your vibe and reflects your unique personality. Start your hunt for the right jewellery pieces, but be mindful of the above tips as well. You might get your ultimate jewellery when you least expect it. 

Buy – Gold Mangalsutra

Final Thoughts

After figuring out something that complements your vibe, you need to get a proper sales invoice for your purchase. Make sure that you ask for an invoice from whichever jeweller you’re shopping from. It should contain details such as the name of the jewellery, their address, contact number, and details of your jewellery in addition to the stamp of the jeweller. Verify all the details in your invoice. Request a purity certificate (if you really want it), and you may need to pay for it. Don’t forget to see their exchange and return policies as well. 

Buy – Gold Pendant Set

Make Your First Time Jewellery Shopping a Breeze With Jos Alukkas

Crucial elements, including purity, weight, craftsmanship, and style, should be taken into account while purchasing gold jewellery for the first time. Knowing the purity of gold, expressed in karats (24K being the purest), guarantees that you are getting the quality for your money. Additionally, pay attention to the design because you want an item that will last and represent your own style. Remember to check for certificates or warranties to protect your purchase and take the seller’s reputation into account.

Online jewellery shopping at Jos Alukkas Online is convenient, offers a large selection, and frequently has lower costs than traditional retail establishments. You may choose the ideal piece with confidence because of the thorough product descriptions, user reviews, and excellent photos offered by us. Additionally, we provide safe payment solutions and dependable transportation choices, guaranteeing the safe delivery of your gold jewellery. Examine carefully chosen collections and exclusive online offers to maximise your investment’s return.

Latest Blogs
Why 18K Gold Jewellery Is Everyone’s New Favourite?
Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats. Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look. What Is 18K Gold and How Is Purity Measured? As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold. Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000.  Why Pure Gold Isn’t Always the Best Choice While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments. For example: 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold. 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy. Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery. All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options. What Makes 18 Karat Gold So Popular? We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery. Karat ValueGold Purity (%)Common StampKey FeaturesGold Content24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████22K91.6%916High purity, high price, not ideal for regular wear███████████▒18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒ Table : An overview of how different karats compare The Perfect Balance of Purity, Durability and Everyday Useability With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality.  Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday. A Rich Golden Hue That Stands Out Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty. The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright. Design-Friendly and Versatile For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing. Perfect for Sensitive Skin The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day. A Few Trade-Offs to Keep in Mind So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for. It’s Expensive than Lower Karats With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you. You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website. Not the Hardest Option Out There One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear. However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you. Popular 18K Gold Jewellery Pieces 18 kt Ivy Rose Gold Necklace 18K gold bracelet for ladies – a blend of style and comfort Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet Lustre Glow Diamond Necklace Why Buying 18 Karat Makes Sense! In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride. FAQs About 18K Gold Jewellery Is 18K gold good for daily wear? Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear. Does 18K gold tarnish? No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing. What is the difference between 18K and 22K gold? Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold. How to clean and maintain 18K gold jewellery? Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth. Is 18K gold jewellery expensive? 18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.
April 25, 2025
The Timeless Charm of Jhumka Earrings: A Tribute to Tradition and Beauty
If you have been to any wedding, festival or even a casual family gathering in India, one thing you’ll definitely notice — the gentle sway and sparkle of jhumka earrings. They’re not just gold jewellery. They’re heritage, art, tradition and emotion — all hanging jauntily from a woman’s ears.  A piece of our culture for centuries now, jhumkas are a big part of the identity we grew up with. Handed down through generations, gifted during rituals — these bell-shaped beauties have survived the ages, evolving with the trends but remaining grounded in tradition. Where It All Began: A Glimpse into History Jhumkas go back to ancient India — as far back as 300 BC — when they were used to adorn deities in temples. The bell shape, both sacred and symbolic, held spiritual and aesthetic meaning. These gold earrings were adopted and popularized by Bharatanatyam dancers as the earrings would sway with each gentle movement. That enhances their graceful performance. During the Mughal era, jhumkas became royal adornments. Modeled in gold and silver, and set with pearls and diamonds. The Mughal touch added long dangling chains and intricate studs. It’s a perfect combination of art and elegance. Even today, the jhumkas are loved across India, Pakistan, and Bangladesh and even in global fashion circles. Why Jhumkas Are So Special They make you feel royal: There’s something about the bell shape that adds grace and poise. They suit everyone: No matter your age or outfit, there's a jhumka for you. They go with everything: From sarees to kurtis to even fusion wear — they elevate your look. They have meaning: Many believe the sound of jhumkas wards off negativity and brings joy. Top 10 Jhumka Designs That Steal Hearts 1. Golden Charm Jhumka This is your classic, traditional piece. It has a golden warmth and a soft vintage feel. Ideal for visiting temples, rituals, or simply every day flair. Buy Now - Golden Charm Jhumka 2. Radiant Grace Gold Jhumka If you want something regal, this is it.  The jhumka reflects sophistication — with fine gold detailing that plays with light. It's not loud, but it leaves an impression, making it perfect for weddings or evening events. Buy Now - Radiant Grace Gold Jhumka 3. Classy Pattern White Stone Kids Jhumka This jhumka is delicate and simple, made for your little fashionista, but a bit of sparkle never hurts. Luminous white stone creates a light, festive touch and stays in the background without becoming overwhelming. It’s gentle and safe on a child’s ear. Buy Now - Classy pattern white stone Kids Jhumka 4. Classic Twirl Gold Jhumka This one has a unique twist. This twisted gold pattern adds a playful rhythm to the classic bell shape. It’s striking yet sophisticated, and it has a lovely drape that moves with you, ideal for holiday dressing. Buy Now - Classic Twirl Gold Jhumka 5. Modern Gold Hoops with Jhumka Here’s where tradition meets trend. These consist of gold hoops integrated with mini jhumka bells dangling below. It’s stylish and lightweight, and great for casual days when you still want to feel a little special. Buy Now - Modern Gold Hoops with Jhumka 6. Golden Blossom Gold Jhumka This floral-themed jhumka, inspired by nature, has tiny golden petals blooming around the bell. It’s girly, delicate, and suggests luxury. Perfect for daytime events or spring weddings Buy Now - Golden Blossom Gold Jhumka 7. Eternal Grace Traditional Jhumka A classic design — with heavy, full-bodied, and richly detailed. It speaks of old-world charm and cultural pride. It’s a kind of jhumka that you pass on to your daughter — a forever piece. Buy Now - Eternal Grace Traditional Jhumka 8. Trendy Designer Gold Jhumka Contemporary, bold, and experimental in design. Clean lines, unexpected shapes, yet grounded in gold. It’s for the modern woman who embraces framing traditions with forward fashion choices. Buy Now - Trendy designer Gold Jhumka 9. Designer Stone-Detail Gold Jhumka Embellished with colorful gemstones, it's a lively take on the classic. Ideal for festive looks, it pairs beautifully with lehengas and sarees. Buy Now - Designer Stone-Detail Gold Jhumka 10. Elegant Dangling Designer Gold Jhumka The definition of delicate. This jhumka has pendant extensions that sway with movement. Feminine, elegant and magical. Buy Now - Elegant dangling designer Gold Jhumka Final Thoughts: Let Your Ears Speak Elegance Jhumkas are more than just an accessory — they are a piece of history, culture and personality. They move when you move. They shine when you smile. And they show the world that beauty doesn’t need to shout — it can simply sway. So go ahead — pick your favorite, wear it with love, and let your jhumkas shine!
March 27, 2025
Antique Gold Jewellery Designs to Add a Regal Touch to Your Bridal Collection
Are you a bride who dreams of wearing jewellery that has a legacy spanning centuries, woven in with traditions, culture, and timeless elegance? Do you enjoy the fine gold ornamented with stories of culture and design? Then, antique gold temple jewellery would be a perfect addition for your bridal trousseau. These beautiful pieces were designed to gild the idols of Gods and Goddesses in temples. Made with gold and silver and studded with gemstones. Also includes rubies, emeralds, and sapphires. Over time, they found their way to temple dancers, the Devadasis. Devadasis wore them to adorn themselves like the gods and goddesses they were dancing for. As classical dance forms like Bharatanatyam moved beyond the temple and into the wider world, the jewellery did too. Today, antique gold temple jewellery is adored not only by dancers but also people from all walks of life; even tourists and foreigners are attracted to its rich heritage and beauty. Unique Designs and Sacred Motifs Accentuated by detailed designs inspired by Indian mythology, it is the unique designs of temple jewellery that make it stand out. Motifs of gods including Lord Shiva, Vishnu, Goddess Lakshmi, along with sacred animals such as elephants, peacocks, lions, and even fish can be found. They are symbols of strength, beauty, love, fertility, and prosperity. Each work tells a story and has deep spiritual significance. Popular styles include: Meenakari Jewellery – brought to India by Persian artisans, recognized for its colourful enameling and exquisite craftsmanship. It’s a figurative treasure trove with delicate floral and animal motifs. Navaratna Jewellery – consisting of nine precious gemstones, this antique gold jewelry set has deep astrological and cultural significance. It is thought to bring wealth and luck to the bearer. Kundan Jewellery – a royal favourite, which entails setting uncut gemstones in gold to create intricate designs. This ancient Rajasthan-inspired type gives a royal touch to bridal wear attire. A Craft Passed Through Generations Temple jewellery making is a meticulous and exquisite craft. It requires time, skill, and abiding patience. Even today, much of it is crafted by a devoted group of skilled artisans in Vadassery, Tamil Nadu. Passing down their skills generation after generation, these families have kept the craft secrets within their community. It can take many days — or even months — to complete a single piece, with a team of ten or more artisans, each contributing their mastery to bring it to life collaboratively. While traditional gold jewellery was made with real gold and precious stones, the modern version is made with silver and gold plating, with semi-precious or artificial stones. But they still bear the same royal presence and charm that moves hearts. Reasons to Select Antique Temple Jewellery for Your Wedding A Symbol of Heritage and Culture Temple ornaments have been an integral part of our Indian heritage. Each beckons you to write a tale of devotion, artistry and cultural significance. It extends beyond style on your wedding day; it’s a heritage of hundreds of years that you’re embracing by adorning your wedding outfit with traditional gold necklace designs and antique gold temple jewellery. Intricate Craftsmanship All hand made with the minutest details given precision and importance. Be it the delicate carvings, deity engravings, or the intricate filigree work, each ornament is a masterpiece. Versatile Elegance for Every Ceremony In addition to being suitable accessories for your engagement, sangeet, or wedding day, traditional gold necklace designs are available in different styles to create a cohesive look for your various outfits and themes. We have a list of antique gold jewellery set options by Jos Alukkas that you should own in your wedding essentials. Bridal Must-Haves in Antique Temple Jewellery Classy Pattern Antique Gold Jhumka – These traditional bell-shaped, dangly earrings bring a sense of grace and elegance to a bridal look. Buy Now - Classy pattern antique Gold Jhumka Antique Lakshmi Bridal Necklace – This necklace features the divine Lakshmi gold pendant as the main deity,  the goddess of wealth, prosperity, and happiness. Buy Now - Antique lakshmi bridal Necklace Trendy Pattern Lakshmi Gold Necklace – A modern twist on the classic temple design. It is perfect for brides who want a blend of tradition and style and a statement Lakshmi Gold Pendant. Buy Now - Trendy pattern Lakshmi Gold Necklace Traditional Antique Necklace – A classic piece that complements Kanjeevaram or Banarasi sarees perfectly. Buy Now - Traditional Antique Necklace Trendy Ethnic Pattern Gold Maang Tikka – A forehead ornament that enhances the bridal charm. Buy Now - Trendy ethnic pattern Gold Maang Tikka Charming Gold Maang Tikka – Perfect for a royal and sophisticated look. Buy Now - Charming Gold Maang Tikka Elegant Traditional Gold Haaram – A long and regal gold necklace that makes a bold statement. Buy Now - Elegant traditional Gold haaram Antique Floral Gold Pendant Set – Delicate floral patterns meet antique charm, ideal for brides who love detailed artistry. Buy Now - Antique floral Gold Pendant Set More Than Jewellery – It’s Heritage Antique gold temple jewellery is not only about beauty — it is about history, devotion and culture. It reminds us of where we came from and celebrates the artistic spirit of India. Although less than a dozen artisans now make these pieces, their work is appreciated worldwide. These traditional gold necklace designs have been revived in contemporary fashion. Whether it's for bridal wear or cultural festivals, traditional gold jewellery lends a bit of tradition and elegance to any outfit. Like a timeless treasure, each piece is a pretty combination of faith, art & royal elegance. Are you ready to embrace the royal charm of an antique gold jewellery set and Lakshmi gold pendant on your wedding day?
March 18, 2025
A Golden Beginning
Every great story has a humble beginning. The story of Jos Alukkas is no different. In 1964, Alukka Varghese,  a man with a grand vision stepped into the gold business and laid the foundation for this remarkable journey - an epic tale that was to span the decades. He set the stage for what would become one of the most trusted jewellery brands in India. It was his eldest son, Mr. Jos Alukka, who took the family legacy forward and turned it into a household name. From a Single Store to a Chain of Showrooms True success is built over time. It takes years of trust, dedication, and hard work.  Under the determined leadership of Mr. Jos Alukka, the brand flourished, expanding beyond state lines. Today, Jos Alukkas operates more than 49 showrooms across India and is one of the best-known jewellery brands in the country. The Name Associated With Quality And Purity First ISO 9001:2000 certified jewellery group in the world Guarantees 916 hallmarked gold.  certified by the Bureau of Indian Standards Expanding Beyond Jewellery While gold and diamonds remained the core business, the Alukkas group did not stop there. A businessman and innovator, Mr. Jos Alukka diversified into real estate under the brand name Jos Alukkas Properties. Since 2007, the company has been building dream homes, bringing smiles to families. During the digital era, Jos Alukkas took its first step into online jewellery sales with its Online Store. It offers customers easy access to high-quality jewellery worldwide. In addition, Jos Alukkas DigiGold launched smart investment plans, which enables individuals to invest in gold digitally, making gold ownership simpler than ever. The Visionary Leaders Behind the Brand Behind every visionary enterprise is a leadership that shapes its future. The Jos Alukkas Group stands strong under the guidance of: Sri A.V. Jose and his three sons—Sri Varghese Alukka, Sri Paul J. Alukka, and Sri John Alukka, who serve as Managing Directors, each bringing unique strengths to the brand. Varghese Alukka Being the eldest son of the visionary entrepreneur Jos Alukkas, he was ingrained with the world of fine jewellery, the art of crafting exquisite pieces, and strategic business acumen from an early age. For Varghese, trust is not just a business principle but the lifeblood of Jos Alukkas. He has tirelessly worked to weave this value into everything the brand stands for. Jos Alukkas was one of the first gold houses in India to offer 916 hallmarked gold—long before it became a legal standard—setting a new benchmark in purity and customer confidence. He continues to pioneer customer education on the benefits of HUID jewellery, ensuring every transaction is transparent and trustworthy. When he steps away from numbers and strategies, Varghese finds solace in books, particularly those by John Grisham, and enjoys holidaying in Europe.  Paul J. Alukka Entering the industry at 22, he quickly carved a niche for himself. Paul led the gold and diamond divisions with a focus on quality and innovation. Paul is not just a business leader, he ensures every customer fully understands and values their investment. As gratifying as their success has been, he knows their true success comes from the unwavering loyalty of their patrons.  Outside of business,  he is a passionate foodie and travel enthusiast. He loves to explore, and South Africa is his favourite getaway destination. When it’s time to relax, you might catch him watching the epic drama Sholay or rewatching the survival tale of Cast Away. John Alukka Marketing is not just a profession for John Alukka - it’s his calling. He knows that in today’s rapidly changing world, a brand must be more than a name; it needs to be an experience, a story, a movement. An astute student of modernization, he has been instrumental in augmenting the Jos Alukkas brand and realigning its approach to selling to meet the prevailing necessities of the times. He believes in making the brand seen, heard, and talked about—and that’s exactly what he has done. John's dedication to branding and PR has made Jos Alukkas a well-known name, spreading its message of purity and quality worldwide. To John, the customers are the true heroes of their story. “I am obliged to our customers for contributing in a big way to our resounding success,” he says with heartfelt sincerity. John’s interests reflect his well-rounded personality. He is a die-hard James Bond fan. He also has a deep appreciation for fast cars, thrillers, and adventure. Together, they represent the three pillars of Jos Alukkas: Quality Trust Ethical business practices Ensuring the brand’s continued legacy of excellence. The Future Shines Bright Even after six decades, the spirit of Jos Alukkas remains as vibrant as ever. The organization is evolving with the high-tech world, embracing digital advancements, and enhancing the client experience. But one thing stays the same, an absolute commitment to quality and customer trust.  Their success is not just about the growth of the business or financial milestones. It’s about the millions of customers who have trusted the brand for the past 60 years. Be it a wedding, a festival, or any celebration, Jos Alukkas has always been at the heart of these moments.  The journey of Jos Alukkas! Not just a success story. It's a testament to dreams, dedication, and the unbreakable bond with millions of customers. From a small gold store in Kerala to a nationwide jewellery empire, their journey is truly inspirational. Some relations are truly made in gold, as they say - Jos Alukkas continues to strengthen these bonds with every masterpiece.
March 11, 2025