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Platinum Jewellery
The Glittering History of Platinum Jewellery in India
Spanning thousands of years, India’s diverse jewellery history remains unmatched. Although gold and diamonds have been the mainstays of jewellery, another valuable metal has become a favourite among modern Indian shoppers. The journey of platinum jewellery in India is an enthralling story of luxury, novelty, and cultural adaptation. From platinum rings to platinum necklaces, platinum jewellery is one of the most versatile metals you can shop. Let us delve into the spellbinding history of platinum jewellery!  The Global History of Platinum Jewellery  Before delving into the history of platinum jewellery in India, it’s essential to know the emergence of platinum jewellery in foreign nations. Platinum is one of the world’s rarest and most expensive metals; pre-Columbian South Americans are said to be its discoverers. However, the metal didn’t gain any recognition until the 18th century. The Spanish people called the metal platina, which translates to little silver in Spain, as they look like the white metal silver. But, in contrast to silver, platinum is immensely valuable and can be deemed to be its purity, strength, durability, and rarity. Initially, the application of platinum ranged from laboratory equipment to weaponry manufacturing. But, by 1870, the metal had stepped into the world of luxury, becoming a favourite of the elite in Europe. Platinum jewellery is the ideal backdrop to diamonds and gemstones, resulting in its acceptance in fine jewellery making.  Buy - Platinum Bracelets Introduction of Platinum in India  The emergence of platinum jewellery in India can be traced back to the 1900s, with the power of luxury brands across the world and the impact of the Monarchs of the United Kingdom. India's wealthy class started to prefer platinum as jewellery. But platinum jewellery prevailed to be a niche product, whereas gold and silver jewellery kept outshining owing to their cultural significance. In contrast to the developed nations, where the rarest precious metal became the epitome of wealth and sophistication, the initial reception of platinum jewellery was low-key. Gold was the undisputed king of metals due to its religious connections and usage in important ceremonies. As opposed to this, platinum was the exact opposite, without any traditional or cultural value. Rather, it was regarded as an unfamiliar and exotic metal.   The Gradual Rise of Platinum Jewellery in the 1950s  The 1950s saw the surge of platinum jewellery in India. After the freedom struggle bore fruit in India, the tastes of Indians evolved, although gold prevailed to rule the jewellery market. But the rising impact of western culture, especially in cities, started to create a space for platinum. Platinum jewellery was widely popular among the elite. Brides and grooms desiring to break away from the gold-wearing customs and preferred engagement rings and bands crafted out of platinum.  Buy - Platinum Chains Modernity Taking Hold After the 1970s  The 1970s and beyond marked a period of transformation in the Indian jewellery market, where platinum jewellery started to become prominent. It was during this period that India’s liberalisation occurred that impacted customer behaviour. The urban youth sought products that resonated with their aspirations and personalities. Platinum jewellery is well aligned with this paradigm. Its luxurious prestige, unmatched allure, and strength make it a go-to metal for men and women looking to make a statement without the extravagance of the yellow metal. The connection of platinum jewellery to opulence, long-lasting character, and a love symbol makes it a preferred choice as wedding jewellery. Platinum jewellery coming to the spotlight was eased by the efforts of the Platinum Guild International, an organisation with a commitment to market platinum far and wide.  Buy - Platinum Pendants Contribution of the PGI to the Exponential Growth of Platinum Jewellery  The PGI has been instrumental in the widespread acceptance of platinum jewellery in India. An organisation instituted in 1975, their aim was to create, boost, and amplify the demand for platinum jewellery across the world. Understanding the potential of India as a market, the organisation initiated many marketing campaigns to educate audiences about the rare metal and to uplift it as a prime choice of contemporary and luxury jewellery. To advance its goals, the organisation collaborated with leading jewellery designers and jewellers, implemented certification that verifies the authenticity and purity of platinum jewellery, and conducted marketing campaigns that brought into the spotlight the rare qualities of platinum, like its longevity, uniqueness, and sheen. All these tactics had gone a long way in gaining customer trust and awareness and set the stage for the metal to be a popular pick in the Indian market. Also Read: How to Style Diamond Jewellery for That Party-Ready Glam  Platinum as a Symbol of Modern Luxury in the 2000s  The 2000s saw the fortification of platinum in the Indian jewellery market. Distinct from gold, customers who valued innovation, individuality, and understated elegance found platinum irresistible. The popularity of the metal was strikingly apparent in the wedding jewellery category. Platinum became the preferred metal for occasions that call for celebrations, such as engagements, weddings, and more, becoming a symbol of love and commitment. Also Read: 5 Must-Have Gold Bangles to Style with Your Outfits for Any Occasion 8 Best Kids Gold Jewellery Gift Ideas for Parents Platinum love bands became the new normal and resonated with the youth who wanted to express their love in a modern way. Its appeal was further boosted as its preference soared, especially among people with sensitive skin, as the metal has hypoallergenic properties. Customers can even choose to shop for platinum jewellery online and do customization. Further contributing to its success was the flexibility of customization. When combined with other stones, such as diamonds, the subtle shade of the metal allowed the stone to take the spotlight, further making it an appealing choice among customers.   Buy - Platinum Rings Cultural adaptation and acceptance  If there’s one thing that sets the stage for platinum's success in the country, it's its ability to embrace and harmonise with the country’s deep cultural heritage. Although the metal lacks the deep-rooted cultural importance of gold, it has seamlessly integrated into the contemporary Indian lifestyle. Platinum jewellery complements the yellow metal counterpart and is not a replacement.   To illustrate, for South Indian weddings where a bridal trousseau can’t do without gold jewellery, the choice of metal for engagement and wedding rings is platinum. This allows for a symphony of tradition and contemporary that satisfies the preferences of the youth and old.  Moreover, the popularity of platinum days of love, which focus on the significance of turning points in a relationship, has entrenched platinum further into our culture. All these have connected the metal to major milestones of life, making it something that’s desirable and easily obtainable.  Also Read: Diamond Earrings Buying Guide: Tips to Know Before You Buy Up Your Glam Quotient with Alluring Platinum Jewellery for Women What the Future Holds for Platinum Jewellery in India  Currently, platinum jewellery has a wide fan base, especially popular in urban areas. It’s not just a favourite among the elite but also accessible to a broader range of customers due to the unique designs and a wide variety of price points. It has turned out to be the go-to choice of the younger generation and working professionals in India.  The demand for platinum soars, influenced by its connection to modernity, luxury, and status. The jewellery market has also undergone the introduction of innovative trends like platinum jewellery for women, such as platinum earrings, platinum rings, and platinum pendants, that accommodate the rising need for women’s luxury accessories.  Buy - Platinum Men's Collections From the Annals of History to Your Collection, Our Platinum Jewellery for Women Make Every Moment Timeless Experience the unmatched charm of our platinum jewellery, where elegance meets rarity. As a perfect pick of people who want to break away from the conventional choices, our platinum jewellery online is a versatile choice that you can’t go wrong with. Celebrated for their unmatched sturdiness, investing in platinum charms means you have something that lasts for generations. Our assortment reflects exquisite craftsmanship and design. Level up your jewellery collection with the unmatched luxury of platinum and make unforgettable memories with pieces that reflect elegance and permanence. 
August 31, 2024
Up Your Glam Quotient with Alluring Platinum Jewellery for Women
Platinum jewellery for women holds a special allure, prized for its versatility, longevity, and unmatched charm. Its unique attributes make it a favoured choice for weddings, engagements, and any other milestones. With this blog, we delve into the complete facets of platinum jewellery, from its qualities to buying tips and much more. The Desirable Qualities of Platinum Jewellery Durability Platinum is eternal. Its heavy weight and density make it exceptionally durable. It withstands daily wear and tear, making it perfect for daily use, and can be chosen as an engagement or wedding ring. Any precious stones in platinum jewellery for women will be held firmly on it as they never alter shape or wear away. This versatile metal lasts a lifetime and needs no or less maintenance. This strongest quality of platinum makes it the symbol of growing, eternal love.  Purity 100% platinum is very soft, and therefore its strength is boosted using other metals such as iridium, palladium, ruthenium, and a host of other metals. If you’re shopping for platinum jewelry online, then you should know that its purity is PT (950), which indicates 95% platinum content. You can find the stamp on the jewellery. This purity level of platinum jewellery allows it to retain its white colour for a lifetime. Due to their white sheen, the jewellery never casts its colour on any precious stones. If you’re someone with sensitive skin, then you can’t go wrong with platinum jewellery.   Rarity The rarity of platinum is unmatched. Platinum is a scarce metal. It takes roughly 10 tonnes of ore to produce a single ounce of platinum. This rarity makes it precious. That’s why it's been coveted by the elite for years. And do you know that it’s 30 times rarer than the yellow metal? Historically, this lustrous metal has been prized for its rarity and charm. The complex and time-consuming excavation process and high demand also contribute to the rarity of platinum jewellery.  Hypoallergenic  As platinum jewellery is hypoallergenic, it is one of the best options for people with sensitive skin. Platinum jewellery for women basically contains 95% platinum, which means they have less metal alloyed into it. As they contain fewer metals alloyed into them, you won’t have to worry about skin allergies. Nickel is a common alloy used in many jewelry items. Skin irritation is a major issue with nickel, and rest assured that your platinum jewellery doesn’t contain nickel.  As they are devoid of any alloy and they’re 95% pure, they are gentle on the skin, so sensitive individuals can wear them for prolonged periods without causing any skin irritation.  Buy - Platinum Chains Can platinum get scratched? Certainly. Every precious metal scratch. Despite being one of the most sturdy and long-lasting metals, platinum does get scratched as time goes on. However, they never get scratched easily. Although they endure scratches with time, there won’t be any platinum metal loss; the metal is only displaced. Therefore, it's important to store platinum jewellery separately from other items to prevent scratches when you are not wearing it.  Buying Your Platinum Jewellery Factor in these things to ensure you’re buying the best-quality platinum jewellery that’s a great value for investment:  Always buy platinum jewellery online from a reputed jeweller who offers authenticity guarantees and warranties.  It’s important to look for certification. The purity of any precious metal directly determines its price tag. While shopping, check for the stamp on your platinum jewellery. Genuine platinum jewellery comes with the stamp PT 950. If you can’t find any, ask why. It should also be noted that some pieces of jewellery can be too small to be stamped.  Enquire about the maintenance and aftercare options offered by them. Check out the craftsmanship of the jewellery pieces. Keep a close eye on the gemstones, metal finish, and overall design.   Buy - Platinum Bracelets Maintenance Tips for Platinum Jewellery  Platinum jewellery maintenance is effortless. When cared for very well, they will last forever. Find some of the tips to care for your platinum jewellery:   Ensure regular cleaning: Use mild cleaning products for regular cleaning of your jewellery. Use products like a soft bristled brush and jewellery cleaner, wash your jewellery with water, and pat it dry with a soft cloth.  Avoid exposure to chemicals: platinum jewellery can be badly damaged by cleaning products, chemicals in water, and beauty products. So when you’re exposed to any of these, make sure you’re not wearing your platinum jewellery at that time.  Ensure proper jewellery storage: It’s important to store each of your platinum pieces separately in a box or pouch that’s gentle on the jewellery so that it won’t endure scratches or damage. Make sure to store them somewhere cool and dry. However, store them away from any kind of product that contains chemicals. Ensure yearly professional care: Besides offering personal care to your jewellery, ensure professional care as well. Let a professional jewellery take care of your jewellery every year, who could address any repairs or make adjustments accordingly.  Never use harsh chemicals: Platinum jewellery gets damaged when we use abrasive cleaners. Scratches and dents appear on such jewellery.  Don’t miss gemstone care: If your platinum jewellery features gemstones, make sure you equally care for them. However, the care that should be taken differs from one gemstone to another based on their brittleness, hardness, and more.  Address damage with the help of a reputed jeweller: If your platinum jewellery ensures damage, enlist the assistance of a reputed jeweller. They will fix the damage using the tools and equipment available to them.   Buy - Platinum Pendants Platinum Jewellery Types  Platinum jewellery for women includes a wide variety of styles and forms, accentuating the charm and qualities of platinum. They include: Platinum rings One of the most coveted platinum jewellery styles is platinum rings. Their resilience and durability symbolise the eternal love and commitment of a couple, making them ideal for brides and grooms looking for an eternal piece of jewellery to commemorate their union.  Platinum pendants Platinum can be shaped into any shape. This quality allows craftsmen to create platinum jewellery with intricate designs. With or without gemstones featured in them, platinum pendants are synonymous with opulence and elegance.  Platinum earrings and Platinum bracelets Be it the subtle studs or bold dangling earrings, platinum earrings are versatile and graceful. Likewise, platinum bracelets, be they simple or elaborate, showcase the longevity and versatility that platinum is known for.   Buy - Platinum Rings Shine Bright with Platinum: The Epitome of Luxury Platinum jewellery epitomizes timeless elegance, remarkable longevity, and unmatched purity. From its roots in ancient civilizations to its name as a symbol of luxury and resilience, Platinum Jewellery for Women remains appealing to jewellery lovers across the world. Whether you are attracted to qualities like durability, purity, rarity, or hypoallergenic qualities, you can’t go wrong with investing in the everlasting radiance of platinum jewellery. By being mindful of its properties, maintaining them regularly, and making informed buying decisions, you can ensure that your treasured heirloom lasts a lifetime. By now, you should have an idea of why platinum jewellery is sought after and is precious. Therefore, if you’re looking to incorporate platinum jewellery into your collection, we invite you to explore our exquisite platinum jewelry online. 
July 26, 2024
December sparkles from Jos Alukkas
December is known as fun and holiday season all across the globe. It’s the time for cakes, carols, Christmas spirit and all things happy and merry. Jos Alukkas is in the festive spirit too and it is exciting to translate this happiness to customers too. All Jos Alukkas showrooms are running special Christmas offers and surprises. Style is always personal and it is unique for each person. But worry not, for whatever be your style guide for this season, you will find interesting designs that fit your desires. Sparkles & glitters add to the mood and spirit of Christmas. Don’t miss the gorgeous diamond collections and rose gold designs that come with budget friendly choices and also luxurious designer pieces.  From necklaces and pendants to dazzling eardrops and bracelets, there are a whole a range of new jewellery pieces in all varieties, styles and budgets. Christmas parties are more about the classy, elegant, fun touch. Trendy designs and stone-studded beauties are all on display to choose from. What’s more? The online store too has an extensive range of gorgeous new jewellery designs in gold, diamond and platinum. It’s the season of dressing-up and also season of gifting. Browse through to find beautiful jewellery pieces for your special ones. You may also find surprising offers or win little gifts if you get lucky. If you are a December bride, it is the perfect time to pick stunning designs from the bridal collection. Every piece has a unique design story and is crafted with perfection. Hop on to the December fun wagon and shop for your favourite jewellery designs. Happy December, happy shopping!
December 18, 2023
4-step Guide to Buying Platinum Jewellery for Men and Women
While choosing the gift that truly stands out for the ones who matter in your life, you could be in a dilemma about what to give. The relationship you share with your lovedones is precious, so their gift must be equally invaluable. This is where platinum jewellery for men and women comes in handy. What makes this undeniably exquisite jewellery one-of-a-kind is that it’s 95% pure, and its lustre will stay as is. Plus, you don’t have to refurbish them either and can effortlesslypair them with all sorts of outfits. All these traits elevate this “noble metal” to be one of the best metals to have in one’s possession. Presuming that you’re shopping for it for the first time, keep reading to know what you should look for before investing in platinum jewellery for yourself or looking to takesomeone by surprise. Ask Yourself What the Receiver’s Taste is Think before making your pick. Figuring out what their style is will go a long way in picking the ideal platinum jewellery for men and women that matches their personality.Is your special someone fond of subtle elegance or bold jewellery? Or what do you want to shop for? Are you better off with a bracelet, a pendant, or even an enchanting pair ofearrings? Then know that you are spoiled for choices! Make your choice considering all these if you’re purchasing it for yourself or for that special person in your life. Take a Glance at Different Designs The design possibilities are endless with platinum. You have multiple options before you, from classic to contemporary designs. If it’s a sleek bracelet or a sophisticated ring,there’s something for everyone. Nowadays, you can stumble upon platinum jewellery designs online. Jos Alukkas is the perfect choice for you to shop alluring certifiedplatinum jewellery owing to our one-of-a-kind designs, best pricing, and seamless exchange and return policy options. Check for Certification Even if it’s gold, diamond, or platinum jewellery for men and women, certification truly matters. Platinum Guild International is the renowned organisation that certifies platinumJewellery. It’s vital that you get your hands on a certificate with Platinum’s weight, purity design number, and authenticity. Check for Platinum Hallmark Just as for gold jewellery, you also need to look for platinum hallmarks. You can find wordings such as PT or PLAT followed by 900, 950, or 999 fineness marks, an indicatorof the purity of the metal, with each fineness mark denoting purity percentage. For instance, PT950 means 95% purity. Platinum jewellery is commonly stamped PT950 inIndia. Moreover, ensure that you get a quality assurance card while you buy platinum jewellery for men and women. It acts as a testament to the genuineness of yourplatinum jewellery. Hop on to the Platinum Bandwagon with Jos Alukkas! Now that you know what to look for, let this guide act as a resource for buying the platinum jewellery that you or your loved one will always adore. A metal safer for yourskin, will look best for ages, and only needs the least amount of maintenance, you can’t go wrong with platinum Jewellery!From graceful rings to embellished bracelets, subtle earrings, and pendants with a stylish flair, we got you covered. Explore our designs that enthral everyone and discloseyour unique personality and allure.
November 18, 2023
New Beginnings, New Sparkles!
It’s that time of the year when goodbye and hello comes together. As we bid farewell to yet another year, it’s often a time to reflect, introspect and look back at the good, the difficult and the new learnings of the year gone by. New Year resolutions have been a fad for years. This year why don’t we do things a little differently? Instead of taking ambitious, game-changing resolutions, let’s choose the little things that might make you happy. Buy - Gold Jewellery This year, try to reconnect with that dear friend, rediscover a favourite hobby, revisit your school, surprise your favourites with little acts of love or take a step towards something small that will warm your heart. It’s often these small gestures done with heart that bring greater joy. Here at Jos Alukkas too we hope to renew our connections with our customers, revisit our most favourite designs, recreate classics and also bring you small & sparkling jewellery pieces that can be your every day companions. Buy - Diamond Jewellery From our latest launch of the gorgeous Ivy Jewellery collection, made from 18kt gold, to our evergreen classics in gold and the luxury diamond designs… Jos Alukkas is constantly taking a step towards creating pieces of sparkle that are beautiful, versatile, value for money and add a happiness quotient to your style. The biggest inspirations for our jewellery collection have always been each of you—who believe in us, trust in our quality and keep revisiting us with faith. As we step into a new year, we also hope to keep surprising you with newer jewellery creations and to always be that brand which adds the happiness factor to your style statement. Buy - Platinum Jewellery There has been an interesting mix of new jewellery launches and designs and you are sure to find something that will impress you. A new year surprise for your little sister or your childhood friend or your super awesome mom…we have it all! For a full feel and experience, do visit our showrooms in your city and try our beautiful jewellery collection in gold, diamond and platiunm. The entire collection is also available at our online store, so simply click here. You are sure to find jewellery designs that suit your style & spirit. Hope the new year brings you more reasons to smile, sparkle and succeed.
January 1, 2023
Santa’s style guide for the Holiday season!
Holiday season is here! And you know what that means… Christmas parties at work, home, weddings and those glamorous New Year parties! Looking forward to those plum cakes, wine and of course those fabulous outfits you’ve kept ready? Here are a few jewellery tips that can help give your chosen outfits the sparkle they need! Gowns, skirts, cocktail party dresses are all clothing choices we make for our christmas and new year parties. Diamonds and Platinum jewellery suit these very well. They are not loud and they tend to go with almost every colour. Diamond chokers are a great pick and look fabulous when paired with a long bodycon or cocktail dress. Platinum rings and bracelets look especially classy when worn with sober colours. Rose gold jewellery makes for a nice change and looks amazing when paired with a complete black outfit. Rose gold jewellery lends a very delicate but classy touch to western outfits. If you’re planning to go away for a much needed vacation during Christmas and new years and you’re wondering what jewellery to pack then we have some tips for you; pack small studs instead of your heavy jhumkas, a light necklace and maybe a few bracelets that match with your chosen outfits. Try to choose neutral colours like white or silver, platinum jewellery that suits almost all colours. Wedding season is here too and that means it’s time to get some new gold jewellery pieces to match those gorgeous new lehengas and sarees you’ve kept ready! If you’re wearing a saree with a bright, sequined blouse with a lot of work then wear simple a gold necklace but some nice designer jhumkas. Gold kadas look stunning when paired with the right saree or lehenga and if you’re the bride then you must know that gold or platinum is definitely the best choice for your special ring! So whether it’s for a cozy christmas party, a big fat Indian wedding or even a fun holiday choose jewellery that’s fun, comfortable and stylish!
December 26, 2022
Style it, your way!
Versatility helps you get maximum value out of jewellery. Some jewellery pieces that can be used in different styles and different ways not just helps you get the best worth out of your jewellery but also gives a creative twist to your style. Lost one of your stud earring pairs? Don’t worry. You can use your stud as a nosepin! Just make sure the stick part is not too thick and if needed you can shorten it by cutting off a bit with the help of pliers or take it back to your jeweller and they will help. And voila, you have a new shiny unique nosepin. Gold and diamond chains now have a new feature. Some gold and diamond sets come with pendants that are interchangeable or removable. These necklaces have pendants that when turned the other way is a completely new design or if the pendant is removed, the chain is still a complete accessory. These sets are an ideal investment. One can wear the fancy gold necklace with the pendant with ethnic or wedding wear and simply remove the pendant when they want to pair it with a simpler outfit or wear to a cocktail party. You can even invest in different coloured pendants or pendants with different stones, diamonds to change and match your outfits. Chains can be layered to make it more interesting and give it a different look. This works really well especially with thin pearl chains but you could always experiment with gold and silver chains too. A layered chain looks fabulous when worn with deep coloured cocktail dresses or even if you need something to spruce up a plain looking saree or salwar. We hope that with these tips, the next time you invest in jewellery, you choose jewellery pieces that are versatile, unique and of course stylish!
November 18, 2022
Let Us Help You Shop Better | Buy Gold, Diamond & Platinum Jewellery Online from a most trusted online shopping store
The Jos Alukkas website is a one-stop shop for all types of jewellery purchases. All the latest trends in gold, diamond, platinum jewellery is on display on the online store. Interested customers can also browse through the gold coin and trendy collection sections to make some unique and interesting designs their own. The Jos Alukkas website is a very user-friendly one and any one visiting the site can easily move from one page to another as there are connecting links everywhere. To make the customer’s online experience a better and enriching one, the website has a “Let Us Help You” tab at the bottom of the page, which can be put to good use by anyone browsing www.josalukkasonline.com. The “Let Us Help You” section is divided into the following segments- FAQ, contact us, Payment FAQ, Ring size guide, bangle size guide, education, order tracking and offer zone. All these sections are developed and designed to help the customer choose the jewellery pieces best suited for them. While most websites have the contact us and payment FAQ pages, what is “different” here is the ring size and bangle size guide, which helps potential buyers decide upon the correct size for their rings and bangles and make an informed purchase. The ring size guide page is very helpful as it has a detailed step-by-step process as to how to measure your finger size and then match it with the list given on the page to know which ring size is best fitting for you. Ditto goes for the bangle size guide page as well.Another important section of the ‘Let Us Help You’ tab is the Education page, which gives complete information about all the diamonds and precious stones that are being sold. The page contains details about their international grading, colour and different types of cuts. The Order Tracking section helps clients to track the order they have placed from the comfort zone of their homes. For this all they need to do is to register their mobile number/e-mail id on the site and they will get all tracking updates. The FAQ and Payment FAQ sections cater to all queries regarding purchases and expenses.  The” Let Us Help You” tab is designed for you, the customer so that you have a good online shopping experience without any hassles and keep coming back to the online store to create more beautiful jewellery memories.
October 31, 2022