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8 Best Gold Jewellery Gifts for Bride and Groom For Their Big Day

Gifts go beyond just objects; when words fall short to show our heartfelt emotions to the people whom we love and care about. A token of love is worth a thousand words, and it lets you express your true emotions. Nothing quite beats the specialty of gold jewellery gifts. They remain with the wedded couple as they kick-start their journey together. Although choosing the right gift seems exciting, it’s not as simple as it seems. You explore a range of wedding gifts, right from kitchen essentials to personalised photo albums and home decor, only to find nothing at the end. But, fret not! You no longer have to wander around to find a gift that your loved one will adore. Let us come to your rescue! Discover enchanting gold jewellery gifts that wow the wedded couple and are meaningful and designed to win hearts.  

Gifts for Groom Gold Ring That Captivates 

Gold rings are a classic and versatile gift pick, ideal for men. Our gold rings aren’t just chic but embody a timeless sentiment that spans generations. They enrich the collection of meaningful gold jewellery of your loved one. With Jos Alukkas, you can choose to customise the gold ring to add a name, a memorable date, or relevant wording for a personal touch. From elegant stone-studded rings to religious motifs, you will be spoilt for choices in our ring gifting range. Pick a gold ring that will complement his traditional and modern outfit or a statement ring that reflects his style. 

Buy – Stylish pattern 18 kt Ivy Rose Gold Ring

Gold Chain That Radiates Elegance

If there is one accessory that adds a masculine touch to the groom’s ensemble, it’s the gold chain. Settle for a gold chain that suits his style, be it a string-patterned, dual-toned, dual-layered, rope chain, and so forth. The best part is that he can choose to style them by wearing them on their own or layering them with other chains for a chic look. Also, you can be certain that he will wear them all day every day, as it’s that go-to gold jewellery for men that’s versatile. If there’s one thing that can change the entire look of a man, it’s a gold chain. However, when shopping for a gold chain, check the chain’s length and size.

Buy – Gold Chain

Gold Bracelet That Sparkles with Grace

If you’re seeking the best gold jewellery for your loved one, then your search ends here. Our gold bracelet is a versatile choice for your loved one because it embodies strength and endurance. Be it a bold gold bracelet or a sleek design, our gold bracelet lets him make a unique style statement. To add a personal touch to your gift, incorporate the name of the groom, a specific gemstone, or even the initials of the couple. Besides offering a visual appeal, they also add a touch of charm to his wrist. They transition between his formal and informal outfits, making them versatile enough for him. As our craftsman designs every piece of jewellery meticulously, our gold bracelet becomes a unique and treasured piece that lets him express his unique personality wherever he goes.

Buy – Mesmerising Bangle Bracelet

Gold Kada That’s Always Trendy

Our men’s kada is one of the best gifts made of the sturdy gold that epitomises the strength and resilience of men. Gifting a kada to your loved one means showering blessings for the welfare of the couple. Their circular nature symbolises infinity, depicting the everlasting connections between the bride and groom. As they feature a sleek design and polished finish, our men’s kada makes dailywear that he can continue wearing even after his big day. You can never go wrong with gold kada, as it never goes out of style. It’s something you can wear even after years have passed.

Buy – Sleek Shade Men’s Kada (Bangle)

Gifts for the Bride  Gold Necklaces That Shine

 If there’s one gift that the bride can wear during her big day or can be worn for several events afterwards, that’s a gold necklace. They are pieces of jewellery cherished by women then, now, and forever. It’s something that every bride will cherish. Our gold necklaces are designed to glam up the bride. Our collection features gold necklaces for traditional and modern brides, right from the traditional Lakshmi Kasu Mala to double-layered necklaces. The key to picking the best gold necklace is that you should be mindful of the personality and style of the wearer. Explore our trendy options to begin with.

Buy – Stone Flourish Gold Necklace

Gold Earrings That Wow

Gold earrings are undoubtedly one of the best gold jewellery gifts for a reason—they’re something that every woman wears all the time. Moreover, they’re the ideal choice for people seeking gifts on a budget. At Jos Alukkas, you will be amazed by our wide assortment of gold earrings, from timeless studs to dazzling gold jhumkas. The best part is that you can choose gold earrings to suit her personal style and personality. They introduce sophistication to the bride’s ensemble. But be mindful that while choosing gold earrings, settle for gold earrings that she can put on easily and that she can wear everywhere, from her big day to occasions in the future.

Buy – Radiant Grace Gold Jhumka

Gold Bangles That Last Forever

A gold bangle is an enchanting present that symbolises eternity and the resilience of the couple. They take the look of her wrists a few a few notches higher and complete her look. No matter your choice, be it a sleek gold bangle or a chunky design, our gold bangles add a touch of allure to her wrists. Make sure you choose gold bangles that go well with any of her attire and are the right size. Let her wrists sparkle with the elegance of gold bangles from Jos Alukkas. Our assortment features designs ranging from classic to contemporary that appeal to every taste. Whether a single bangle is stacked or a number of bangles are stacked, they add a touch of sophistication to any ensemble. Our commitment to craftsmanship and meticulous outlook ensure that every bangle is a masterpiece.

Buy – Vintage Glow Gold Bangle

Gold Pendants That Enthral

A powerful symbol of self-expression, our gold pendants imbue her essence. Our assortment is vast, ranging from classic motifs to floral motifs. It’s a personal present that reflects who she is. Each of our pieces is meticulously designed, ensuring a treasured and eternal addition to her jewellery box. You can also take a peek into our selection featuring religious motif pendants. Imagine their excitement as they open your gift box just to find your gold pendant with their favourite motif!At Jos Alukkas, we understand that every woman wants to look like a diva. Our craftsmen design our pendants to celebrate the femininity of women. May Jos Alukkas be your ultimate destination for your choice of gold jewellery gifts. Check out our assortment of gold pendant designs and choose one that will win her heart.

Buy – Simple Spark 18 kt Ivy Rose Gold Pendant

 Fortify Your Bond With the Bride and Groom With Our Gold Jewellery Gifts

 Celebrate your loved one’s eternal journey together with some of the best gold jewellery gifts from Jos Alukkas! Each of our jewellery pieces is designed with love and care. We are trusted and chosen by our customers for our unique designs and remarkable services. Be it a stunning bracelet or a showstopper necklace, every piece of jewellery here at Jos Alukkas is crafted to be cherished for a lifetime. See for yourself our collection and make their day memorable.

Latest Blogs
Why 18K Gold Jewellery Is Everyone’s New Favourite?
Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats. Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look. What Is 18K Gold and How Is Purity Measured? As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold. Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000.  Why Pure Gold Isn’t Always the Best Choice While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments. For example: 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold. 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy. Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery. All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options. What Makes 18 Karat Gold So Popular? We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery. Karat ValueGold Purity (%)Common StampKey FeaturesGold Content24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████22K91.6%916High purity, high price, not ideal for regular wear███████████▒18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒ Table : An overview of how different karats compare The Perfect Balance of Purity, Durability and Everyday Useability With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality.  Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday. A Rich Golden Hue That Stands Out Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty. The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright. Design-Friendly and Versatile For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing. Perfect for Sensitive Skin The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day. A Few Trade-Offs to Keep in Mind So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for. It’s Expensive than Lower Karats With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you. You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website. Not the Hardest Option Out There One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear. However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you. Popular 18K Gold Jewellery Pieces 18 kt Ivy Rose Gold Necklace 18K gold bracelet for ladies – a blend of style and comfort Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet Lustre Glow Diamond Necklace Why Buying 18 Karat Makes Sense! In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride. FAQs About 18K Gold Jewellery Is 18K gold good for daily wear? Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear. Does 18K gold tarnish? No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing. What is the difference between 18K and 22K gold? Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold. How to clean and maintain 18K gold jewellery? Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth. Is 18K gold jewellery expensive? 18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.
April 25, 2025
The Timeless Charm of Jhumka Earrings: A Tribute to Tradition and Beauty
If you have been to any wedding, festival or even a casual family gathering in India, one thing you’ll definitely notice — the gentle sway and sparkle of jhumka earrings. They’re not just gold jewellery. They’re heritage, art, tradition and emotion — all hanging jauntily from a woman’s ears.  A piece of our culture for centuries now, jhumkas are a big part of the identity we grew up with. Handed down through generations, gifted during rituals — these bell-shaped beauties have survived the ages, evolving with the trends but remaining grounded in tradition. Where It All Began: A Glimpse into History Jhumkas go back to ancient India — as far back as 300 BC — when they were used to adorn deities in temples. The bell shape, both sacred and symbolic, held spiritual and aesthetic meaning. These gold earrings were adopted and popularized by Bharatanatyam dancers as the earrings would sway with each gentle movement. That enhances their graceful performance. During the Mughal era, jhumkas became royal adornments. Modeled in gold and silver, and set with pearls and diamonds. The Mughal touch added long dangling chains and intricate studs. It’s a perfect combination of art and elegance. Even today, the jhumkas are loved across India, Pakistan, and Bangladesh and even in global fashion circles. Why Jhumkas Are So Special They make you feel royal: There’s something about the bell shape that adds grace and poise. They suit everyone: No matter your age or outfit, there's a jhumka for you. They go with everything: From sarees to kurtis to even fusion wear — they elevate your look. They have meaning: Many believe the sound of jhumkas wards off negativity and brings joy. Top 10 Jhumka Designs That Steal Hearts 1. Golden Charm Jhumka This is your classic, traditional piece. It has a golden warmth and a soft vintage feel. Ideal for visiting temples, rituals, or simply every day flair. Buy Now - Golden Charm Jhumka 2. Radiant Grace Gold Jhumka If you want something regal, this is it.  The jhumka reflects sophistication — with fine gold detailing that plays with light. It's not loud, but it leaves an impression, making it perfect for weddings or evening events. Buy Now - Radiant Grace Gold Jhumka 3. Classy Pattern White Stone Kids Jhumka This jhumka is delicate and simple, made for your little fashionista, but a bit of sparkle never hurts. Luminous white stone creates a light, festive touch and stays in the background without becoming overwhelming. It’s gentle and safe on a child’s ear. Buy Now - Classy pattern white stone Kids Jhumka 4. Classic Twirl Gold Jhumka This one has a unique twist. This twisted gold pattern adds a playful rhythm to the classic bell shape. It’s striking yet sophisticated, and it has a lovely drape that moves with you, ideal for holiday dressing. Buy Now - Classic Twirl Gold Jhumka 5. Modern Gold Hoops with Jhumka Here’s where tradition meets trend. These consist of gold hoops integrated with mini jhumka bells dangling below. It’s stylish and lightweight, and great for casual days when you still want to feel a little special. Buy Now - Modern Gold Hoops with Jhumka 6. Golden Blossom Gold Jhumka This floral-themed jhumka, inspired by nature, has tiny golden petals blooming around the bell. It’s girly, delicate, and suggests luxury. Perfect for daytime events or spring weddings Buy Now - Golden Blossom Gold Jhumka 7. Eternal Grace Traditional Jhumka A classic design — with heavy, full-bodied, and richly detailed. It speaks of old-world charm and cultural pride. It’s a kind of jhumka that you pass on to your daughter — a forever piece. Buy Now - Eternal Grace Traditional Jhumka 8. Trendy Designer Gold Jhumka Contemporary, bold, and experimental in design. Clean lines, unexpected shapes, yet grounded in gold. It’s for the modern woman who embraces framing traditions with forward fashion choices. Buy Now - Trendy designer Gold Jhumka 9. Designer Stone-Detail Gold Jhumka Embellished with colorful gemstones, it's a lively take on the classic. Ideal for festive looks, it pairs beautifully with lehengas and sarees. Buy Now - Designer Stone-Detail Gold Jhumka 10. Elegant Dangling Designer Gold Jhumka The definition of delicate. This jhumka has pendant extensions that sway with movement. Feminine, elegant and magical. Buy Now - Elegant dangling designer Gold Jhumka Final Thoughts: Let Your Ears Speak Elegance Jhumkas are more than just an accessory — they are a piece of history, culture and personality. They move when you move. They shine when you smile. And they show the world that beauty doesn’t need to shout — it can simply sway. So go ahead — pick your favorite, wear it with love, and let your jhumkas shine!
March 27, 2025
Antique Gold Jewellery Designs to Add a Regal Touch to Your Bridal Collection
Are you a bride who dreams of wearing jewellery that has a legacy spanning centuries, woven in with traditions, culture, and timeless elegance? Do you enjoy the fine gold ornamented with stories of culture and design? Then, antique gold temple jewellery would be a perfect addition for your bridal trousseau. These beautiful pieces were designed to gild the idols of Gods and Goddesses in temples. Made with gold and silver and studded with gemstones. Also includes rubies, emeralds, and sapphires. Over time, they found their way to temple dancers, the Devadasis. Devadasis wore them to adorn themselves like the gods and goddesses they were dancing for. As classical dance forms like Bharatanatyam moved beyond the temple and into the wider world, the jewellery did too. Today, antique gold temple jewellery is adored not only by dancers but also people from all walks of life; even tourists and foreigners are attracted to its rich heritage and beauty. Unique Designs and Sacred Motifs Accentuated by detailed designs inspired by Indian mythology, it is the unique designs of temple jewellery that make it stand out. Motifs of gods including Lord Shiva, Vishnu, Goddess Lakshmi, along with sacred animals such as elephants, peacocks, lions, and even fish can be found. They are symbols of strength, beauty, love, fertility, and prosperity. Each work tells a story and has deep spiritual significance. Popular styles include: Meenakari Jewellery – brought to India by Persian artisans, recognized for its colourful enameling and exquisite craftsmanship. It’s a figurative treasure trove with delicate floral and animal motifs. Navaratna Jewellery – consisting of nine precious gemstones, this antique gold jewelry set has deep astrological and cultural significance. It is thought to bring wealth and luck to the bearer. Kundan Jewellery – a royal favourite, which entails setting uncut gemstones in gold to create intricate designs. This ancient Rajasthan-inspired type gives a royal touch to bridal wear attire. A Craft Passed Through Generations Temple jewellery making is a meticulous and exquisite craft. It requires time, skill, and abiding patience. Even today, much of it is crafted by a devoted group of skilled artisans in Vadassery, Tamil Nadu. Passing down their skills generation after generation, these families have kept the craft secrets within their community. It can take many days — or even months — to complete a single piece, with a team of ten or more artisans, each contributing their mastery to bring it to life collaboratively. While traditional gold jewellery was made with real gold and precious stones, the modern version is made with silver and gold plating, with semi-precious or artificial stones. But they still bear the same royal presence and charm that moves hearts. Reasons to Select Antique Temple Jewellery for Your Wedding A Symbol of Heritage and Culture Temple ornaments have been an integral part of our Indian heritage. Each beckons you to write a tale of devotion, artistry and cultural significance. It extends beyond style on your wedding day; it’s a heritage of hundreds of years that you’re embracing by adorning your wedding outfit with traditional gold necklace designs and antique gold temple jewellery. Intricate Craftsmanship All hand made with the minutest details given precision and importance. Be it the delicate carvings, deity engravings, or the intricate filigree work, each ornament is a masterpiece. Versatile Elegance for Every Ceremony In addition to being suitable accessories for your engagement, sangeet, or wedding day, traditional gold necklace designs are available in different styles to create a cohesive look for your various outfits and themes. We have a list of antique gold jewellery set options by Jos Alukkas that you should own in your wedding essentials. Bridal Must-Haves in Antique Temple Jewellery Classy Pattern Antique Gold Jhumka – These traditional bell-shaped, dangly earrings bring a sense of grace and elegance to a bridal look. Buy Now - Classy pattern antique Gold Jhumka Antique Lakshmi Bridal Necklace – This necklace features the divine Lakshmi gold pendant as the main deity,  the goddess of wealth, prosperity, and happiness. Buy Now - Antique lakshmi bridal Necklace Trendy Pattern Lakshmi Gold Necklace – A modern twist on the classic temple design. It is perfect for brides who want a blend of tradition and style and a statement Lakshmi Gold Pendant. Buy Now - Trendy pattern Lakshmi Gold Necklace Traditional Antique Necklace – A classic piece that complements Kanjeevaram or Banarasi sarees perfectly. Buy Now - Traditional Antique Necklace Trendy Ethnic Pattern Gold Maang Tikka – A forehead ornament that enhances the bridal charm. Buy Now - Trendy ethnic pattern Gold Maang Tikka Charming Gold Maang Tikka – Perfect for a royal and sophisticated look. Buy Now - Charming Gold Maang Tikka Elegant Traditional Gold Haaram – A long and regal gold necklace that makes a bold statement. Buy Now - Elegant traditional Gold haaram Antique Floral Gold Pendant Set – Delicate floral patterns meet antique charm, ideal for brides who love detailed artistry. Buy Now - Antique floral Gold Pendant Set More Than Jewellery – It’s Heritage Antique gold temple jewellery is not only about beauty — it is about history, devotion and culture. It reminds us of where we came from and celebrates the artistic spirit of India. Although less than a dozen artisans now make these pieces, their work is appreciated worldwide. These traditional gold necklace designs have been revived in contemporary fashion. Whether it's for bridal wear or cultural festivals, traditional gold jewellery lends a bit of tradition and elegance to any outfit. Like a timeless treasure, each piece is a pretty combination of faith, art & royal elegance. Are you ready to embrace the royal charm of an antique gold jewellery set and Lakshmi gold pendant on your wedding day?
March 18, 2025
A Golden Beginning
Every great story has a humble beginning. The story of Jos Alukkas is no different. In 1964, Alukka Varghese,  a man with a grand vision stepped into the gold business and laid the foundation for this remarkable journey - an epic tale that was to span the decades. He set the stage for what would become one of the most trusted jewellery brands in India. It was his eldest son, Mr. Jos Alukka, who took the family legacy forward and turned it into a household name. From a Single Store to a Chain of Showrooms True success is built over time. It takes years of trust, dedication, and hard work.  Under the determined leadership of Mr. Jos Alukka, the brand flourished, expanding beyond state lines. Today, Jos Alukkas operates more than 49 showrooms across India and is one of the best-known jewellery brands in the country. The Name Associated With Quality And Purity First ISO 9001:2000 certified jewellery group in the world Guarantees 916 hallmarked gold.  certified by the Bureau of Indian Standards Expanding Beyond Jewellery While gold and diamonds remained the core business, the Alukkas group did not stop there. A businessman and innovator, Mr. Jos Alukka diversified into real estate under the brand name Jos Alukkas Properties. Since 2007, the company has been building dream homes, bringing smiles to families. During the digital era, Jos Alukkas took its first step into online jewellery sales with its Online Store. It offers customers easy access to high-quality jewellery worldwide. In addition, Jos Alukkas DigiGold launched smart investment plans, which enables individuals to invest in gold digitally, making gold ownership simpler than ever. The Visionary Leaders Behind the Brand Behind every visionary enterprise is a leadership that shapes its future. The Jos Alukkas Group stands strong under the guidance of: Sri A.V. Jose and his three sons—Sri Varghese Alukka, Sri Paul J. Alukka, and Sri John Alukka, who serve as Managing Directors, each bringing unique strengths to the brand. Varghese Alukka Being the eldest son of the visionary entrepreneur Jos Alukkas, he was ingrained with the world of fine jewellery, the art of crafting exquisite pieces, and strategic business acumen from an early age. For Varghese, trust is not just a business principle but the lifeblood of Jos Alukkas. He has tirelessly worked to weave this value into everything the brand stands for. Jos Alukkas was one of the first gold houses in India to offer 916 hallmarked gold—long before it became a legal standard—setting a new benchmark in purity and customer confidence. He continues to pioneer customer education on the benefits of HUID jewellery, ensuring every transaction is transparent and trustworthy. When he steps away from numbers and strategies, Varghese finds solace in books, particularly those by John Grisham, and enjoys holidaying in Europe.  Paul J. Alukka Entering the industry at 22, he quickly carved a niche for himself. Paul led the gold and diamond divisions with a focus on quality and innovation. Paul is not just a business leader, he ensures every customer fully understands and values their investment. As gratifying as their success has been, he knows their true success comes from the unwavering loyalty of their patrons.  Outside of business,  he is a passionate foodie and travel enthusiast. He loves to explore, and South Africa is his favourite getaway destination. When it’s time to relax, you might catch him watching the epic drama Sholay or rewatching the survival tale of Cast Away. John Alukka Marketing is not just a profession for John Alukka - it’s his calling. He knows that in today’s rapidly changing world, a brand must be more than a name; it needs to be an experience, a story, a movement. An astute student of modernization, he has been instrumental in augmenting the Jos Alukkas brand and realigning its approach to selling to meet the prevailing necessities of the times. He believes in making the brand seen, heard, and talked about—and that’s exactly what he has done. John's dedication to branding and PR has made Jos Alukkas a well-known name, spreading its message of purity and quality worldwide. To John, the customers are the true heroes of their story. “I am obliged to our customers for contributing in a big way to our resounding success,” he says with heartfelt sincerity. John’s interests reflect his well-rounded personality. He is a die-hard James Bond fan. He also has a deep appreciation for fast cars, thrillers, and adventure. Together, they represent the three pillars of Jos Alukkas: Quality Trust Ethical business practices Ensuring the brand’s continued legacy of excellence. The Future Shines Bright Even after six decades, the spirit of Jos Alukkas remains as vibrant as ever. The organization is evolving with the high-tech world, embracing digital advancements, and enhancing the client experience. But one thing stays the same, an absolute commitment to quality and customer trust.  Their success is not just about the growth of the business or financial milestones. It’s about the millions of customers who have trusted the brand for the past 60 years. Be it a wedding, a festival, or any celebration, Jos Alukkas has always been at the heart of these moments.  The journey of Jos Alukkas! Not just a success story. It's a testament to dreams, dedication, and the unbreakable bond with millions of customers. From a small gold store in Kerala to a nationwide jewellery empire, their journey is truly inspirational. Some relations are truly made in gold, as they say - Jos Alukkas continues to strengthen these bonds with every masterpiece.
March 11, 2025