The year that was…

The year that was...

2019, A year to remember, filled with fun jewellery styles, unique designs, and a memorable 55 year celebration of Jos Alukkas. This year also saw some of the most stunning jewellery collections. The Mehfil bridal collection, the new diamond necklaces and pendants and the many many varieties of rose gold accessories. 

Everyone this year got hooked to the minimalistic jewellery trend and resorted to choosing sleek stylish earrings or necklaces to match their outfits. Platinum became a popular choice for rings and almost replaced the usual gold as a choice for engagement rings. Bridal jewellery got a new touch of rubies and diamonds, other gems, intricate designs on temple jewellery and it also became a popular choice of jewellery for many brides. 

Working women just upped their fashion game this year by making the most bold jewellery choices. Heavy hoops, studded bracelets and designer nose rings made all your work outfits more fun along with some special diamonds that look stunning with almost anything! 

This year also witnessed the opening of many more Jos Alukkas showrooms in India as well as some renovated showrooms. Online shopping has been becoming more and more popular in India and Jos Alukkas is one of the few well reputed jewellery brands to have an extensive collection on their online store, which also has many deals and offers on jewellery. 

The online store is very easy to access and even has a price, clarity, purity and occasion filter that you can set according to your liking while you shop. It is incredibly user friendly and provides the customer the same shopping experience from the comfort of their home! Some of our campaigns this year were very successful in helping the customer pick great deals and also to understand jewellery better. 

The 55 year celebration was truly memorable and it was wonderful to share the happiness with all our customers. It also reminded us of the journey of the brand, the challenges, the risks, the successes… and how the brand maintained its integrity and roots all throughout while also adapting to the modern methods of jewellery shopping and jewellery trends. We hope that the year 2020 brings everyone success, joy and of course some more fabulous jewellery styles! 



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