Like all other items, jewellery also has a history and story to tell. While earlier jewellery was
mainly considered as a symbol of power, status and pride, nowadays it has come to hold a
more emotional and sentimental place in people’s lives. In ancient times, jewellery was
mainly restricted to the royals who flaunted it to showcase their riches, power, self-
importance among others. With the passage of time as living conditions changed, jewellery
became affordable to all, thus marking a remarkable shift in the path jewellery has taken
over the years.
In present times, jewellery, be it gold, silver or precious stone studded, holds personal
importance for the people purchasing as they may have received it as a gift from a dear one
or may have purchased it to mark any special occasion. Aeons ago, however, this was not
the case. Jewellery was an important part of the royal treasures and many a battle has been
fought over them. Kingdoms and states have been invaded and many lives lost in the fights
to gain control over the prized jewellery. For kings and queens alike, jewellery was more
than a mere trinket but something representative of their wealth and status.
Royals, in India and worldwide, take immense pride in their jewellery collection. Queen
Elizabeth of the British royal family is known to adorn precious stone jewellery, which are
rare and priceless. The Maharani of Patiala is also known to have flaunted her custom-made
Cartier ruby choker, made in platinum with rubies, pearls and diamonds. Consisting of three
layers, the necklace was truly a feast for the eyes. The queen of Baroda also proudly
showcased her 128-carat Star of the South diamond studded three-tier diamond necklace in
History is witness to many battles being fought over precious jewellery. The most famous is
the battle for the Kohinoor diamond, discovered in India in the 13 th century. The precious
diamond was taken away by the British during the colonisation of India and is till now away
in foreign shores, being kept at display at the Jewel House in the Tower of London. The 1739
Karnal battle also saw a heavy loot of royal jewellery, mainly the Mughal crown jewels, by
Nader Shah. The empire slowly disintegrated after the battle with the crown jewels
changing owners over centuries.
Jewellery has changed a lot over the past 50 years, with first being a status symbol to now
being purchased for security as well as sentimental reasons. Jos Alukkas takes pride in being
a part of this journey as well as your lives and we will continue to create beautiful jewellery
memories in future as well.